Using Adwords To Sell Health Products

So often over the years people say, “What should my daily budget be, and how much should I be spending? What should I spend on a click?” and all these kinds of questions which are easy to answer, but when you’re in the right stage of development basically, you want to spend everything that you have on this because it’s working properly. Consider a Volume Pills discount code
Will you get there right away? No, it takes time. Your account has to evolve through this discover-optimize-expand situation, but we can get to the point where we’ve got our conversion costs very consistent and predictable. You can get to unlimited daily budgets, although not everybody can get there, because you do need a good amount of volume behind this to really make it all work, but when you are in this kind of situation you can achieve really huge scale.
This client, who’s a US-based guy, is not a big advertiser really. He doesn’t sell a big range of stuff, but he’s got 130,000 ads in his AdWords account, a mixture of text ads and graphic ads. He’s selling on average about 100 sales or more a clay of his foodstuffs. He’s just buying every click and conversion he can get his hands on. This stuff, for the right people, with everything set up correctly, can go really well.
Conversion Optimizer works, but not always. There are exceptions. If we’re looking at low quantities of conversions, then it gets more difficult for Conversion Optimizer to work effectively. It’s got to learn all the traffic patterns, which vary hour by hour, day by day, week by week, and so forth. If your conversions are up and down all over the place, badly consistent, then that can be a problem. If you’ve got seasonality behind things, that can be a problem.
Conversion Optimizer works effectively by managing bids and varying bid prices and therefore changing ad positions up and down, so if you’ve got low click prices already, Conversion Optimizer’s got nowhere to go and can’t do anything else.
Let’s look at sources of conversions in your AdWords account, and there’s two main sources. Obviously AdWords native conversion tracking – a piece of code, put it on the page, and we’ll go through that whole flow in a little while. It lasts for only 30 days, cast in concrete. There’s nothing you can do about that.
Analytics, however, is another source of conversion data. It’s not limited to 30 days. When you need to be careful of if you’re running both is you can end up multiply counting conversions. Again, I’ll talk more about this.
You can link your Analytics account from your AdWords account and just run Analytics stand- alone for the brilliant data that it will give you in terms of site interactions and goals and funnels and what have you, and just use the AdWords conversion tracking for simplicity. For smaller advertisers that’s probably entirely the best and simplest way.
I want to just touch on a thing called conversion attribution. AdWords conversion tracking attributes a conversion to the last click that happened, so if you had multiple ad clicks along the way, it’s the last one that gets credited for the conversion here. Analytics is getting better with this and can track more of these step by step-by-step click patterns and tell you where it started and where it ends and everything that’s involved in the whole thing, whereas AdWords doesn’t. It just tracks the last one.

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